Client
UScellular
My Role
Visual/UI Design
Overview
In 2023, UScellular introduced an industry-disrupting campaign and brand mission to encourage a healthier relationship with technology and inspire meaningful human connections. This was accomplished through online resources, toolkits, challenges, and related campaigns.
Smarter Start Page
UScellular partnered with Screen Sanity to create resources to help parents instill healthy digital habits as a family, including the Smarter Start Toolkit. A dedicated landing page was designed to showcase these digital wellness tools.
The Challenge: Create a landing page that incorporated some of the visual identity of the co-created material while still representing the UScellular brand.
Solution: This page was designed with brighter colors, icons, illustrations, and visual elements drawn from the resources to reflect Screen Sanity's friendly, family-focused brand within UScellular's established visual identity.
Smarter Start Landing Page
Parent Night Kit Giveaway
Global Day of Unplugging
UScellular promoted the Global Day of Unplugging, a campaign that challenges people to take a 24-hour break from screens to prioritize in-person experiences and connections.
The Challenge: Create a landing page to promote the campaign, engage customers, and provide resources to help them disconnect.
Good Morning America Feature
This campaign and the related resources were featured on a segment on Good Morning America.
Good Morning America Segment