Client
Friends of the PHNRC
My Role
Logo Design & Branding
Overview
The Friends of the PHNRC strives to raise resources, primarily through fundraising, to support the efforts of the PHNRC (Prospect Heights Natural Resources Commission) to bring back native prairies to Prospect Heights and Chicagoland-area neighborhoods.
Challenge
Create a logo and brand identity that maintains a visual connection to the PHNRC while establishing a distinct and recognizable identity of its own. The visual identity needs to inspire trust and credibility to support the organization's fundraising efforts.
PHNRC Logo
Horizontal Logo Lockup
Additional Logo Lockups Against Different Color Backgrounds
Behind the Logo
The great blue heron, the defining element in PHNRC's logo, remains the focal point of the Friends of the PHNRC's logo. This visual motif ties the two organizations together and communicates the Friends' mission to support and champion local prairie conservation.
